Context: There is a significant amount of excellent and important research produced in all fields, primary care research is no exception. Researcher experience great difficulty reaching their target audiences: the general public is generally put off by academic articles, health care professionals are overwhelmed by them and decision makers are mostly interested in the recommendations of a study. The knowledge transfer challenge is augmented if the results of the study are important and relevant to implement change for and by these three groups of citizens. Reflections about challenges in traditional knowledge transfer strategies (KTS) brought to light the universal language of the arts. What if scientific objects of knowledge transfer such as scientific articles, study reports conferences or webinars were turned into artistic experiences? Objectives: Global: create a stage adaptation of a study report on rural emergency services in Québec, Canada using the circus, digital arts and participatory technologies. Primary: evaluate its impact on 1) interest in the form of the KTS 2) understanding of its content, 3) change in behavior following the KTS. Secondary: compare the results of the stage adaptation with a study report and webinar. Study Design : Multi-phase (3) mixed study design. 1-Qualitative (Observational). 2-Concurrent mixed quasi-experimental study. 3-Explanatory qualitative. Setting: All phases are population-based in three different settings. Population studied: 1-All artists (n= 5) and members of the research team (n= 5). 2-Quota sampling of male and female citizens, health care professionals and decision makers (n=30 for 3 interventions x 3 rural areas. Total n= 270). 3-Mix participants from 3 interventions (2 groups total n=14). Interventions: 1-Observational grid: observe and document the administrative, logistical and creative process of the stage adaptation. 2-Before-after surveys for the three interventions (KTS): 1) show 2) webinar 3) study report. 3-Focus groups on data from phases 1 and 2. Anticipated Results: The stage adaptation is predicted to have a better impact on the interest in the form of the KTS and in the understanding of its content leading to a change in behavior. Outcomes to be reported: 1-Enhance health KTS using the arts. 2-Create change in behavior. 3-Raise interest for scientific research.